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Why Consumers Prefer Vegan and Cruelty-Free Cosmetics?
The Rise of Vegan and Cruelty-Free Cosmetics
Vegan cosmetics and cruelty-free cosmetics are sparking a significant shift in the beauty industry, embodying ethical values and sustainability. These products have gained massive popularity as more consumers seek options that not only enhance beauty but also protect the environment and respect animal welfare. At OCM, we’re exploring why this trend is taking the beauty industry by storm.
What is Sustainable Beauty, and Why is It Dominating the Market?
Sustainable beauty is a growing movement within the beauty industry that prioritizes eco-friendly, ethical, and socially responsible practices at every stage of a product’s lifecycle. This trend encompasses several practices, including the use of natural and organic ingredients, eco-friendly packaging, cruelty-free and vegan formulations, and sustainable sourcing methods. Sustainable beauty aims to reduce environmental impact while still delivering high-quality products, supporting both consumer well-being and the planet.
More than half of US consumers want more verified-vegan labels on beauty and cosmetic products, finds The Vegan Society’s latest survey. Key highlights of the report reveal consumer perceptions around “vegan” and “cruelty-free” claims.
Innova Market Insight data indicates global cosmetic launches with cruelty-free claims witnessed a 17% CAGR between October 2018 and September 2023. Europe was the frontrunner, with one out of two cosmetic launches with a cruelty-free claim.
The market researcher adds that nearly half of the launches were for face/body cosmetics. There was also a 183% rise in ethical packaging claims in cruelty-free cosmetic launches. Fast-growing positionings in cruelty-free launches include “plant-based, sensitive skin and vegetarian.”
As more people seek products that reflect their values, sustainable beauty is transforming the market, encouraging brands to adopt greener practices and ethical standards. This shift represents not only a trend but also a long-term commitment to creating a more conscious and responsible beauty industry.
The Impact of Vegan and Cruelty-Free Cosmetics on the Beauty Market
The rising demand for vegan and cruelty-free products is reshaping the beauty industry. Previously, many cosmetic brands relied on animal-derived ingredients and testing methods. However, growing awareness about animal welfare and environmental protection has led consumers to seek effective, eco-friendly products.
Vegan cosmetics, made exclusively from plant-based ingredients, have become increasingly popular for their skin-friendly properties. These products contain no animal-derived ingredients, prioritizing natural, effective skincare that nourishes without causing harm.
Similarly, cruelty-free cosmetics mark a shift in ethical standards. Instead of traditional animal testing, brands are now adopting innovative, alternative testing methods that resonate with ethical consumer values. This trend is driving the growth of brands that specialize in sustainable beauty solutions across skincare, makeup, hair, and body care, changing consumer perspectives on social and environmental responsibility.
Benefits of Vegan and Cruelty-Free Cosmetics
Safe for Skin
Vegan cosmetics are formulated with plant-based ingredients, free of synthetic chemicals and harmful additives, making them suitable for all skin types, especially sensitive skin. These natural products provide gentle, nourishing care for vibrant, healthy-looking skin.
Eco-Friendly
With biodegradable plant-based ingredients, vegan products reduce negative environmental impacts. This sustainable approach supports a cleaner ecosystem by minimizing pollution.
Animal Welfare
Cruelty-free cosmetics are a testament to ethical practices, offering products free from animal testing. By choosing cruelty-free options, consumers support animal rights and encourage the use of safer, alternative testing methods.
High Quality and Effectiveness
Vegan and cruelty-free products often contain powerful natural ingredients like plant oils and botanical extracts, delivering high-quality skincare that maintains hydration and skin health over time.
Social Responsibility
Choosing vegan and cruelty-free products reflects a commitment to environmental protection and animal rights. Today’s consumers recognize their role in supporting ethical practices and contributing to a sustainable, humane lifestyle.
Distinguishing Between Vegan and Cruelty-Free Cosmetics
While vegan and cruelty-free products share ethical foundations, they differ slightly. Vegan cosmetics exclude all animal-derived ingredients, focusing on plant-based or mineral ingredients. In contrast, cruelty-free products are not tested on animals but may contain animal byproducts like honey or beeswax.
Conclusion
The sustainable beauty trend, with a focus on vegan and cruelty-free cosmetics, reflects consumer demand for responsible, health-conscious options that protect both human well-being and the planet. In the future, beauty will not just be about appearance but will also be tied to social responsibility and environmental stewardship, fostering a healthier, sustainable world for generations to come.
🤝Trusted Cosmetic Manufacturing Unit in Vietnam
OCM Vietnam is a leading OEM/ODM/Private label cosmetic manufacturers in Vietnam. With nearly 10 years of establishment and development, coupled with extensive experience in this field, OCM has partnered with many large and small businesses domestically and internationally. Currently, OCM Vietnam is expanding its cooperation network globally, including the U.S., Europe, Australia, and Asia.
Moreover, OCM takes pride in having a modern factory that meets cGMP standards and uses high-quality materials from reliable suppliers. We continuously invest in advanced equipment and apply international quality management systems such as ISO 22716, ISO 14001, ISO 45001 and SMETA certifications.
OCM’s professional staff, with extensive knowledge and experience, is always ready to advise and support businesses.
OCM is committed to providing businesses with high-quality, safe products that meet all consumer needs. We are not only a production partner but also a companion to businesses on their journey to conquer the market.
